@article{oai:kyutech.repo.nii.ac.jp:02000140, author = {Ishizuka, Naoto and 石塚, 直登 and Tokuda, Mitsuhiro and 徳田, 光弘}, issue = {70}, journal = {AIJ Journal of Technology and Design, 日本建築学会技術報告集}, month = {Oct}, note = {This report is an analysis of the general catalogs of nine major house builders in Japan. Among the elements in the general catalogs, we mainly analyze the “text” and “images”. The method used is text mining analysis. This analysis shows that in addition to “product introduction”, “corporate philosophy” is an important matter. This result indicates the characteristics of the appealing points that the medium of general catalog emphasizes.}, pages = {1590--1595}, title = {The Composition and Descriptive Characteristics of General Catalogs of House Builders in Japan}, volume = {28}, year = {2022}, yomi = {イシヅカ, ナオト and トクダ, ミツヒロ} }