@article{oai:kyutech.repo.nii.ac.jp:00004666,
 author = {Mulyaningsih, Ratna Wahyu and Yoshitake, Tetsunobu and 吉武, 哲信 and Deguchi, Chikashi and Roychansyah, Muhammad Sani},
 issue = {4},
 journal = {European Journal of Social Sciences},
 month = {Feb},
 note = {Although some local governments in Indonesia have made special regulations for advertisements, problems related to advertisement arrangement are still a major topic in the society. Outdoor advertisements as product promotion must be visibly and legibly organized for rapid understanding. Legibility can be used to identify the values associated with advertisements, which gives technical standard for its regulation. The objectives of this research are 1) to analyze how advertisement arrangement is implemented on the viewpoint of legibility in Yogyakarta urban areas and 2) to identify what instruments must be taken into account to increase advertising arrangement quality. This research shows that 1) There are almost no significant differences of advertising condition in the three different municipalities of Yogyakarta, Sleman and Bantul, 2) When the guidance control is good, it results in a good physical condition, 3) Legibility instruments such as average ads per building, board size, character size, advertising setback and height are found to provide significant contributions to advertising condition. Thus, a general advertising approach should regulate those physical characteristics through objective terms, and 4) Even though the density of advertisements is high, if they are well managed, the legibility condition remains high.},
 pages = {523--537},
 title = {A Comparative Study of Advertising Legibility by Three Local Governments in Yogyakarta Urban Areas in Indonesia},
 volume = {28},
 year = {2012},
 yomi = {ヨシタケ, テツノブ}
}