WEKO3
アイテム
A Comparative Study of Advertising Legibility by Three Local Governments in Yogyakarta Urban Areas in Indonesia
http://hdl.handle.net/10228/5886
http://hdl.handle.net/10228/5886e552a911-aeba-472e-b608-b2c39eba6cd5
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
EJSS28_523.pdf (390.5 kB)
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| アイテムタイプ | 学術雑誌論文 = Journal Article(1) | |||||||||||||
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| 公開日 | 2016-11-16 | |||||||||||||
| 資源タイプ | ||||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||||
| 資源タイプ | journal article | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | A Comparative Study of Advertising Legibility by Three Local Governments in Yogyakarta Urban Areas in Indonesia | |||||||||||||
| 言語 | en | |||||||||||||
| 言語 | ||||||||||||||
| 言語 | eng | |||||||||||||
| 著者 |
Mulyaningsih, Ratna Wahyu
× Mulyaningsih, Ratna Wahyu× 吉武, 哲信
WEKO
15116
× Deguchi, Chikashi× Roychansyah, Muhammad Sani |
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| 抄録 | ||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||
| 内容記述 | Although some local governments in Indonesia have made special regulations for advertisements, problems related to advertisement arrangement are still a major topic in the society. Outdoor advertisements as product promotion must be visibly and legibly organized for rapid understanding. Legibility can be used to identify the values associated with advertisements, which gives technical standard for its regulation. The objectives of this research are 1) to analyze how advertisement arrangement is implemented on the viewpoint of legibility in Yogyakarta urban areas and 2) to identify what instruments must be taken into account to increase advertising arrangement quality. This research shows that 1) There are almost no significant differences of advertising condition in the three different municipalities of Yogyakarta, Sleman and Bantul, 2) When the guidance control is good, it results in a good physical condition, 3) Legibility instruments such as average ads per building, board size, character size, advertising setback and height are found to provide significant contributions to advertising condition. Thus, a general advertising approach should regulate those physical characteristics through objective terms, and 4) Even though the density of advertisements is high, if they are well managed, the legibility condition remains high. | |||||||||||||
| 書誌情報 |
en : European Journal of Social Sciences 巻 28, 号 4, p. 523-537, 発行日 2012-02 |
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| 出版社 | ||||||||||||||
| 出版者 | EuroJournals | |||||||||||||
| ISSN | ||||||||||||||
| 収録物識別子タイプ | PISSN | |||||||||||||
| 収録物識別子 | 1450-2267 | |||||||||||||
| 著作権関連情報 | ||||||||||||||
| 権利情報 | EuroJournals | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Indonesia | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Advertising | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Regulation | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Legibility | |||||||||||||
| 出版タイプ | ||||||||||||||
| 出版タイプ | VoR | |||||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||||
| 査読の有無 | ||||||||||||||
| 値 | yes | |||||||||||||
| 研究者情報 | ||||||||||||||
| URL | https://hyokadb02.jimu.kyutech.ac.jp/html/100000644_ja.html | |||||||||||||
| 連携ID | ||||||||||||||
| 値 | 5786 | |||||||||||||
